Please answer questions 4 and 5

6. CASE STUDY AND LEARNING ACTIVITY Through social media, businesses small and large are finding restaurant's marketing was done at corporate headquar new ways to interact with their current and potential custers, which supported titty restaurants on the east coast tomers. Brian Cliette was hired by a large restaurant chain to On average, each restaurant served three hundred people a help with its Web 2.0 strategy Brian was tresh out of college day and provided both lunch and dinnet Only 10 percent of with a hospitality management degree and found that is the customers belonged to the company's loyalty program youth worked to his advantage that entitied them to certain discounts. A fair amount of data The problem that the company had was that social was captured, including email addresses of these custom medit was new and unknown to many of the senior exec ars. Many did not join due to privacy concerns. Anecdotal utives who were the decision makers, and they did not evidence from the on-site managers estimated that well completely trust the ideas that they were hearing from their over half of their customers frequented the restaurants consultants who were also seniorever people. It very much more than once a wook. Brian began thinking of all of the seemed a younger person's game. Brun remembered the many social networking systems he could til, such as tast thing his boss said to him before he accepted the offer Facebook, Snapchat, Twitter, Instagram, smartphones, and I didn't have Snapchat in college nor did we have Face YouTube book He know social media was much more than Face book and was actually the general term covering all UGC Learning Activity on the Internet What an opportunity! He was in charge of social media strategy 1. What parts of social media marketing should rinnuse and how He romambored from his hospitality management 2. In your mind, which is the most effective and why? classes that he needed to think broadly at first and then target his initiatives. He also had heard many times that 3. Which is the last effective and why? there was a point where customers feel that a company ann 4. How can social media be used effectively internally for overdoit constant emails texts, etc.) and disengage. His employons? new company was a quickly growing fast food chain with 5. What problems could one encounter in any social media a wide mana that attracted customers of all types. Each endeve