Please Answer rm MyLab and Mastering x I m Assignments x a Do Homework - Chris Rcias X + 6 9 0' i mathxl.com/Student/PlayerHomework.aspx?hcmeworkld=553652105&questionld=1&f|ushed=false&cld=5848685¢erwin=yes '

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rm MyLab and Mastering x I m Assignments x a Do Homework - Chris Rcias X + 6 9 0' i mathxl.com/Student/PlayerHomework.aspx?hcmeworkld=553652105&questionld=1&f|ushed=false&cld=5848685&centerwin=yes ' 3 MAR3023 352 1201 Introduction to Marketing (Dr. Richmond) Chris Rojas 5 | 02/09/20 2:53 PM Homework: Ch 6 Marketing Metrics 2 Score: 0 of 1 pt 4 1 of 1 (0 complete) V > Hw Score: 0%, 0 of 1 pt Metrics 6.2 is Question Help '0 Analytlcs Mini Case: Evaluating Awareness, Knowledge, and Attltudo Across Geographic Markets You are the brand manager for a small, but successful. quick service restaurant called "Hot Dawg, its Hot Dogs!" You specialize in... wait for it... hot dogs. To date, you have been very successful in your regional market. So successful, in fact, that you are looking to expand your operations to a nearby region soon. While there are many factors that must go into this decision, one factor you'd like to assess is how people in those markets assess "Hot Dawg, its Hot Dogsl" You hired a local research company to survey residents of four nearby markets. Within each market, the company asked people a series of survey questions. Using those questions, the marketing research company distilled the results into the following metrics. 5 Click the icon to View the metrics. o More Info a Click the icon to view the data for each of the potential markets. Which region would benet from a campaign getting the word out about "Hot Dawg, its Hot Dogs!"? Top of Mlnd Awareness (TOMA) The % of people who answered \"Hot Dawg, its , Hot Dogs!" when asked to name the rst fast food restaurant that came to mind. i with corresponding "Overall Awareness" percentage value of %. (Round to one decimal place.) Overall Awareness - The % Of people WhO answered "H01 DBWQ, its \"019095!" while they were listing every fast food restaurant that came to mind. Knowledge Among those aware of "Hot Dawg, its Hot Dogs!", this is the East City average % of questions answered conectly about "Hot Dawg, its Hot Dogs!". For example, one question was "name the brand mascot of "Hot Dawg, its Hot Dogs!" South City (it is a smiling dog). West City Attitude to Quick Service Restaurants On a scale from 1 to 5 (5 being "very favorable"), this is the average overall attitude to quick service restaurants. North City Attitude to "Hot Dawg, its Hot Dogs!" On a scale from 1 to 5 (5 being "very favorable"), this is the average overall attitude to "Hot Dawg, its Hot Dogs!" (only asked to people aware of "Hot Dawg, its Hot Dogs!") Top of Mind Overall Segment Populatlon Sample Slze Awareness Awareness Avg. Avg. Attitude to Avg. Attitude to "Hot Knowledge Qulck Servlce Dawg, Its Hot Dogs!" Number Number P _ t D North City 14,000 300 22 35 70% 2.8 4.4 "n one South City 20,000 250 7 12 80% 4.0 2.1 East City 16,000 300 27 36 80% 2.9 3.6 West City 13,000 250 26 34 60% 3.8 3.3 -l remaining