Question: Please answer the DQs based on the company assigned to you. Be sure to state your company in your response. The company is dodge charger.

Please answer the DQs based on the company assigned to you. Be sure to state your company in your response. The company is dodge charger. What are the different types of Promotional Mix elements used by the company assigned to you to communicate with their customers? Critically evaluate your company's promotional strategies in light of its ability to effectively communicate with its target market. Then, identify one advertising campaign used by your company that stands out in your mind and discuss the advertising appeal, the main message, and the target market for this ad (refer to chapter 19 in your textbook). What factors do you think contributed to the success or failure of the ad campaign?

Is the future promising or questionable for your assigned company? What does it need to do in the future to succeed? Why? Make recommendations based on your critical assessment about what your company should consider doing differently based on your analysis so far and your application of specific marketing principles from the course textbook and lectures.

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!