Please answer the following decision-making scenario. The word count should be 900 words.

GoPro

The Board of GoPro has asked you to assist in devising their future strategic alliance strategy. Using your combined analysis of the firms internal and external environments and understanding of strategic alliance strategies, they are seeking advice on which option to pursue in ensuring the continued success of the organisation. You offer the following possibilities:

1. A relationship with VIMEO for providing better access to social media platforms

2. A relationship with DJI for purposes of devising better internal camera battery capacity

3. A relationship with Garmin for better competition in the action camera marketplace

Outline the advantages and disadvantages of each approach before identifying your chosen strategy and provide the single most compelling reason for justifying your decision