Please answer the following questions based off a chipotle in South Korea

1. Current Market Analysis i. Describe your current target market in the US, to include demographic, geographic, and psychographic segmentation variables. ii. What is the size of the target market? In other words, how many people fit into the group you have chosen? iii. What is the reasoning behind why the company chose this segment? 2. Culture (2-3 pages) i. What major cultural factors will affect your company the most in this country? In other words, give examples of the top 3-4 factors that will impact your decisions regarding your target market related to the determinants and expressions of culture (Education, Language, Religions, Social Structure, Class System, Food, Music, Literature, etc.) Be specific. Describe their culture more broadly conceived - general perceptions, common attitudes (if any), generational differences, consumer behavior, and anything else that relates to your brand and its potential in this country. ii. Hofstede's Chart should go here - analyze and discuss the top 2-3 factors. 3. Market Analysis and Target Market (2-3 pages) i. Describe your NEW target market to include demographics, and psychographic, segmentation variables. ii. What is the size of the target market? In other words, how many people fit into the group you have chosen? iii. Develop a consumer profile of your targeted segment examples can be found online or in the BlackBoard folder). iv. Explain WHY you chose this segment. 1. Current Market Analysis i. Describe your current target market in the US, to include demographic, geographic, and psychographic segmentation variables. ii. What is the size of the target market? In other words, how many people fit into the group you have chosen? iii. What is the reasoning behind why the company chose this segment? 2. Culture (2-3 pages) i. What major cultural factors will affect your company the most in this country? In other words, give examples of the top 3-4 factors that will impact your decisions regarding your target market related to the determinants and expressions of culture (Education, Language, Religions, Social Structure, Class System, Food, Music, Literature, etc.) Be specific. Describe their culture more broadly conceived - general perceptions, common attitudes (if any), generational differences, consumer behavior, and anything else that relates to your brand and its potential in this country. ii. Hofstede's Chart should go here - analyze and discuss the top 2-3 factors. 3. Market Analysis and Target Market (2-3 pages) i. Describe your NEW target market to include demographics, and psychographic, segmentation variables. ii. What is the size of the target market? In other words, how many people fit into the group you have chosen? iii. Develop a consumer profile of your targeted segment examples can be found online or in the BlackBoard folder). iv. Explain WHY you chose this segment