Question: Please answer the following questions from the NG Electronics case in chapter 5 of the Business - to - Business Marketing Management text ( p

Please answer the following questions from the NG Electronics case in chapter 5 of the Business-to-Business Marketing Management text (p.121):
1. What is your overall assessment of Lonny Cho's approach to his information needs?
3. What modifications would you make on the following questionnaire?
a. if it were used as an Internet or mail survey?
b. to be used as a telephone survey?
4. If you were Lonny Cho would you prefer to use your own employees or attempt to get a budget to hire a market research firm?
a. Why would you?

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