Please answer the following questions under issues give as much information as you can . There is no word limit!!!!

Please number and answer as much of the questions as you can from questions 1-8!

Lenovo - The World Leader

Beijing-based multinational technology giant, Lenovo Group Limited (Lenovo), recorded a market share of 16.7 percent in the global personal computer (PC) market in the first quarter (Q1) ended June 30, 2013, emerging as the clear leader in the market, according to both International Data Corporation (IDC) and Gartner Inc. (Gartner). While IDC said that Lenovo had recorded a growth of 15 percent from the Q1 of 2012, Gartner put the growth from Q1 of 2012 at 14.9 percent. Experts said this was the first time that both IDC and Gartner had given the top spot to Lenovo. Founded in 1984 as Legend Holdings Limited, Lenovo sold computer products of branded PC makers such as Dell Inc. (Dell), Hewlett-Packard (HP), and Compaq Computer Corporation in its initial years. Sensing the potential in the lucrative Chinese PC market, the company started selling its own brand of desktop PCs in 1990 and emerged as the leader in the Chinese PC market in 1996. In 2005, the company acquired the PC division of US-based multinational technology giant, International Business Machine (IBM). This gave the Lenovo brand global recognition in addition to making it the third largest PC maker in the world by volume behind HP and Dell. For the financial year (FY) ended March 31, 2013, Lenovo recorded sales of US$ 34 billion, a Year on Year (YoY) increase of 15 percent. According to industry experts, Lenovo's success story was attributable to the various strategies it had adopted in China as well as in other markets. Some experts pointed out that Lenovo's aggressive pricing strategy in its home market China and its acquisition strategy in mature markets such as Germany and Japan, had made it a market leader in the global PC market. Some analysts stated that much of the company's success was due to its 'Protect and Attack' strategy started in 2009 which gave it an edge over its competitors. Using this strategy, the company protected its China PC business and the global enterprise business while attacking emerging markets with its PC products as well as targeting new product areas such as tablets, smartphones, and smart televisions (TVs). The new product areas, also known as mobile Internet devices, were part of its PC Plus strategy wherein the company innovated with the PC to develop new products. Experts said that the company's decision to focus on these new product areas was a bid to maintain its global sales as the PC market was deteriorating due to sluggish demand...

About Lenovo

The history of Lenovo dates back to 1984 when it was started as New Technology Developer Inc., the predecessor of the Legend Group Ltd. (Legend) by Founder and Chairman, Liu Chuanzhi (Chuanzhi) along with ten colleagues at the government-owned Computing Institute of the Chinese Academy of Sciences (CAS) with US$ 25000 in cash. The company was started with the aim of commercializing the research and development (R&D) activities conducted at CAS. In 1985, as its first business deal, the company took over the responsibility of receiving, checking, and maintaining IBM computers imported by CAS and training the staff of the CAS. The company invested its profits of US$ 146,583 it received from servicing the IBM computers into the design, production, and marketing of its first product the Chinese character card HanCard. The Chinese character card that translated English operating software into Chinese characteristics was based on the original concept developed by the Institute of Computer Technology (ICT) of CAS. At that time, foreign vendors could not come out with such an operating system for PCs in China. The successful launch of the Chinese card boosted Lenovo's growth in the early 1990s. In its initial years in the Chinese PC industry, Lenovo sold and distributed computer products of companies such as Dell, HP, and Compaq. By distributing foreign PC brands, Lenovo accumulated the necessary capital in addition to learning how to organize sales channels and market PCs. Its interactions with customers during this time and its extensive distribution network helped the company gain market insights.

Issues

The case is structured to achieve the following objectives:

1. What are the strategies to be adopted by Lenovo to maintain its market leadership position in the lucrative Chinese PC market?
2. What are the issues and challenges faced by a Chinese PC company in growing its business?
3. How did Lenovo achieved a balance in catering to global customers while customizing its practices to suit the needs of its Chinese consumers?
4. How can we understand the strategies to be adopted by Lenovo to defend its market share in the global PC market considering the demand in the global PC industry was decreasing?
5. Could Lenovo increase its dominance in the Chinese smartphone market and become a leading player in the Chinese smartphone market?
6. What are the strategies Lenovo should adopt to enter and make a mark in the US smartphone industry?
7. What are the challenges faced by Lenovo in gaining a presence in the intensely competitive US smartphone market?
8. Analyze Lenovo's Protect and Attack strategy