Question: please answer the question below with the memo provided. MBA 6 4 5 Memo From Legal Team table [ [ To: , Chief Marketing
please answer the question below with the memo provided.
MBA Memo From Legal Team
tableTo:Chief Marketing OfficerGlobal Theme ParksFrom:Corporate Legal DepartmentCC:US Directors of Marketing, US ParksRe:Legal and Ethical Considerations in Marketing the Parks' Reopenings
Below you will find a list of considerations to take into account in the development of the marketing plans to support the reopening of our US parks. We are asking you to review all plans and messaging with the legal teams at your specific parks, given that local and state statutes will vary. Broadly, these are considerations to keep top of mind as you develop your plans.
Ethical considerations:
There are growing corporate social responsibility CSR trends addressing people, planet, and profit. Commonly called the triple bottom line or TBL these trends are becoming the expected norms for businesses.
Ensure your efforts align with our company's TBL efforts and CSR initiatives.
Ensure you engage critical stakeholder groups as required in both the marketing initiatives and communications.
We understand a significant portion of our target audience is comprised of families with young children, young adults, and teenagers. This audience is particularly sensitive to the CSR of businesses they consider supporting.
Here are six unethical and illegal practices to avoid:
False advertising
Selective marketing
Unethical data collection
Stereotyping
Negative advertising
Pricing strategies predatory pricing or "bait and switch" pricing
With consumers able to access transparent details of businesses' operational policies and philosophies, any questionable marketing approaches are sure to come to light and must be avoided.
Select at least three legal and ethical considerations outlined in the memo from legal team. Explain why each of these considerations is important to factor in when reopening the park Slides
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