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te Case 1: Japan tourism: How Japan became the world's fastest growing tourism destination In 1995, a modest 3.3 million travellers visited Japan a fascinating land of ancient temples, neon skyscrapers, snow-capped mountains, and sandy beaches. That year it was the 34th most visited country on the planet. Since 2013 nomething remarkable has happened. Annual arrivals have soared by more almost 23 million, making Japan - by some distance - the decade's fastest growing major destination 312 million overseas traveilers stayed in Japan in 2018, a rise of 263 per cent since 2010. It is suddenly 11th most visited country on the planet. Australia has been a contributor to this with the number of visitors surging from 150,000 in 2009 to 486,000 in 2018. That's an increase of 324 per cent Japan has also consistently rated as the top destination on Traveller.com.au in the past five years. It is by no means the only nation to have seen rapid growth in recent years. Worldwide tourism is booming, driven by the increasing affordability of flights and the rise of China's - and, to a lesser extent, India's - globetrotting middle class. But Japan's surge outstrips its rivale. Overseas arrivals to Thailand. for example, another major destination to have seen massive growth, have riven by Just 141 per cent since 2010 What went right? Japan's rise demonstrates the value of cutting red tape. In 2013 the country relaxed vita restrictions for visitors from Thailand, Malaysia, Indonesia, and Vietnam Since 2016 it has been slowy casino restrictions for Chinese citizens. A total of 68 nationalities can now visit Japan as a tourist without a vida, while in 2020 a new electronic system will be introduced for those that still need to apply The rise of the Chinese tourist has also fueled Japan's boomIn 2000 a modest 10,5m overseas trips were made by Chinese residents. Fast forward to 2017 and the figure was 149.7m an astounding increase of 1,326 per cent in less than two decades China has grown from travel minnows to the world's most powerful outbound market leapfrogging the US In 2014 China overtock South Korea Japan's biggest source market and now provide more than six million annual visitors. For comparison, just over one million travel to Japan from the US each year The falling value of the Japanese yen has been another factor One US dollar bought around VBO, on average, in 2012. That rose to more than 120 in 2015. It currently stands at around 107. The British Pound goes further too with one pound currently worth about 139-up from 129 in 2012 What is going wrong? What is going wrong? Unchecked tourism is good for the economy - but it causes problems Rapid growth means Strained infrastructure and overcrowding in big cities and at major attractions. During recent years we have seen rising tension between locals and visitors in destinations including Barcelona, Venice, Amsterdam Dubrovnik, Madrid, and Mallorca, and overtourism has become something of a buzzword The Japan Tourism Agency has responded by taunching an investigation to uncover the worst affected areas, and devise a response, but the situation could get worse before it gets better. After the Rugby World Cup and Olympics, the country's government has spoken of its aim to raise overseas arrivals to more than 40 million by 2022 (post Covid-19) https://www.traveller.com.aujapan-tourism-how-japan-became-the-worlds-fastest-growing-tourism destinationhithir Questions 1-3 pertain to the above Case 1. Question 1 Japan is globally known for its exports of cars and electronics. It's growth now is in Inbound tourism. Why is inbou d tourism considered an international "export? And what Japanese business sectors or Industries will benefit from these tourists? 15 marks] Question 2 Jupary's tourist ites like templos, restaurants & bars, mountains and beaches are products. How can these products be adapted to cater for international tourists? [5 marks) Question 3 From the case explain the main reasons for the growth of bound tourism in Japan [Consider some PESTEL elements both in Japan and in other countries! [10 marks)