Question: PLEASE ANSWER THE QUESTION UNDER HEADINGS SEQUENCE WISE 1- role of a Management Consultant, you are required to undertake a strategy upgrade for Zara and
PLEASE ANSWER THE QUESTION UNDER HEADINGS SEQUENCE WISE 1- role of a Management Consultant, you are required to undertake a strategy upgrade for Zara and provide a business report to the CEO on further growth opportunities using the techniques and concepts you have covered in the module. 2. At least, THREE Global Entry Strategies should be evaluated in the report. 3 -The External and Internal Environment (LO1) A) Identify and critically analyse the external and internal environment for Zara using relevant models. B) if 3 most critical factors emerging from your analysis. C) Determine Zaras current sources of competitive advantage and critically evaluate how they maintain and build on this competitive advantage. Support your arguments with academic literature and references to other similar real companies. 4 Strategy in the Global Environment (LO3) o Using a relevant model, critically evaluate the motives for Zaras expansion and within it, explain how it directs their Global Entry. A) Provide an evaluation of the conceptual basis or direction for the Entry Strategies that will be recommended for Zara, with reference to Internationalisation Strategies. B) Based on the above, provide justified recommendations for the different Entry Strategies (at least THREE Global Entry Strategies inclusive), Zara can use to better enter and compete in the global environment. Support your arguments with academic literature and references to other similar real companies. Presentation and Structure You should self-evaluate each single task of your report by using the rubric provided in the marking guide and attach it to your report. The template for this can be found in the marking guide section ((Task 1 The External and Internal Environment External Analysis Opportunities and Threats Internal Analysis Distinctive competencies, profitability and competitive advantage LO1: Critically analyse the internal and external business environment as sources of competitive advantage to facilitate a global strategy. Task 2 Strategy in the Global Environment Strategy in the Global Environment profit growth through global expansion LO3: Evaluate the implications of global strategy to management practice within a business enviro))
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