Question: Please answer the question: When a firm uncovers clusters of consumers that value an offering in similar ways and subsequently maximize design and placement of
Please answer the question: When a firm uncovers clusters of consumers that value an offering in similar ways and subsequently maximize design and placement of the product to reach these clusters, it is an example of:
A. Cost leadership and value chain mapping
B. Segmenting, targeting and positioning
C. Consumer journey mapping
D. All of the above
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