Question: please answer the question with below information There are five common marketing orientations. Production Sales Customer Strategic marketing Social marketing The production orientation assumes that

please answer the question with below information please answer the question with below information
There are five common marketing orientations. Production Sales Customer Strategic marketing Social marketing The production orientation assumes that customers want lower prices or higher quality. This approach is generally only used for commodity sales, passive exports, and foreign niches. The sales orientation assumes that foreign customers are similar to domestic customers, so the company simply sells abroad what it can sell at home. The customer orientation, in contrast, holds the country as a constant and varies the product and marketing method. The strategic marketing orientation adapts product strategy by degree. Finally, the social marketing orientation considers decisions from the perspective of all stakeholders. Firms using this approach try to act in a socially responsible way. International Marketing strategy is closely related to Market Orientation, Using McDonalds as an example explain five common marketing orientations. You should clearly demonstrate how McDonalds concurrently pursue all the orientations

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!