Please answer the questions and give an explanation or example to the answer. ASAP

26. SAP Enterprise Resource Planning (ERP) Software is a complicated and expensive systems-integration business application used by many of the Fortune 1000 companies to link their supply chain members. When promoting the product, SAP must be aware of how _____________ effect (s) which promotional elements should be used. a. the complexity of the product b. the ancillary services needed to use the product c. the financial risks associated with making such a major purchase d. the risk of making a company more vulnerable to hackers e. all of the above

27. Sales Promotions targeted toward business intermediaries in the marketing channels are known as: a. business promotions. b. customer promotions. c. salesforce promotions. d. distribution promotions. e. trade promotions.

28. Lenox China Company would like to get its annual Christmas ornament series into the Federated Department Stores. Federated has a buying office in New York City that makes decisions on its giftware buys. Which promotional element would be most appropriate for Lenox to use to reach the Federated buyers? a. advertising b. personal selling c. sales promotion d. public relations e. all of the above equally

29. Albert Corporate Search ware is a type of search engine that companies use for their websites to handle customer questions. The company considers this offering as its flagship product & has determined that it is in the growth stage of its life cycle. Which promotional strategy should be employed by them for best impacting its sales? a. Devote 40 percent of the promotional budget to sales promotion that supplies the public with demonstration diskettes to prove the merits of Albert Search ware. b. Spend 30 percent of the budget in the effort to generate publicity for Albert Search ware. c. Use the majority of its promotional budget on advertising that focuses on creating brand awareness. d. Encourage its sales force to emphasize the superiority of Albert Search ware and Alberts after-sale support. e. Try to use a very balanced budget and spend equally for each of the four promotional choices in the attempt to even out sales growth.

30. Robert Mondavi Corp. buys satellite images from NASA to spot problems in its vineyards and aims to push those images out over a(n) ____________ to its independent growers. Such information transmittal between the marketing channel intermediaries via this web-based network gets Mondavi to help growers avoid potential vineyard problems, thereby improving the grapes that it buys from them. a. Extranet b. Customized Search & Analysis c. Electronic Downloadable Information d. Database Management System e. Entrepreneurial Internet