Please answer the questions by typing, do not write on paper. Thank you.

Questions for Discussion 1. In positioning the Gillette Fusion MVP for competitive advantages what are the three (3) key attributes that the brand offers? Of these three (3) attributes which would be the USP and why? 2. a. Select two (2) target audiences for the product and state why you think these audiences are appropriate for Gillette Fusion MVP. Where appropriate discuss the demographic and psychographic profile. b. What three (3) types of stores would Gillette target to make the Gillette Fusion MVP available to consumers and what are the advantages of each? 3. a. Who are the brand's direct competitors? b. Who are the brand's indirect competitors? 4. What would the purpose of advertising be for the brand? What would be the purpose of promotion for the brand? 5. Consumer promotions help to speed up the purchase decision process. Describe how you would use three (3) different promotions to achieve this goal and how each impacts brand equity. 6. Marketers adapt products and advertising promotion for international markets. a. What 2-3 features/benefits of the Gillette Fusion MVP does Gillette have to consider adapting for international markets? b. What is the danger in not adapting advertising/promotion in international markets? GILLETTE FUSION MPPTM & GILLETTE FUSION POWER MVP'M The Product Gillette Fusion MVP and Gillette Fusion Power MVP feature the advanced technology of the Gillette Fusion five-blade shaving surface for unsurpassed comfort and proven performance on sensitive skin. Fusion Power is Gillette's most comfortable shave and Fusion MVP is available in manual or battery power, with a compelling modern color scheme. The Gillette Fusion franchise has generated more than one billion dollars in sales by providing Gillette's most comfortable shave ever. Features and Benefits Gillette Fusion and Gillette Fusion Power feature 5-Blade Shaving Surface" TM technology for unsurpassed comfort and proven performance on sensitive skin. Fusion Power delivers soothing micro-pulses with incredible comfort. You'll barely feel the blades (versus Fusion Manual). When the power turns on, the razor moves so effortlessly, you'll barely feel the blades. A Precision Trimmer blade perfect for those tricky places like sideburns, under the nose, and around facial hair. Gillette Fusion Power has Powerglide blades - which provide incredible glide and comfort. Fusion Power's handle features an on-board microchip that provides consistent power, shave after shave. A Low-Battery Indicator Light signals when to change the AAA battery, so you always have power when you need it. Automatic Shut-off turns off the razor after about eight minutes in case of accidental activation, and protects the battery during travel. Fusion Power MVP features a steel blue handle with black accents to complement the power cartridge. The on/off button is flush with the razor handle to help prevent accidental activation or deactivation, and the Duracell AAA battery is easy to insert and replace. Both razors feature an elastomer which surrounds the handles for a more secure grip and better control. The razors are shower-safe, allowing men to shave wherever they prefer. The Flexible Comfort Guard helps the shaving surface of the blade comfortably shave closer. An Enhanced Indicator Lubrastrip fades to white when you are no longer getting your optimal shave. Availability and Retail Price Gillette Fusion MVP and Gillette Fusion Power MVP will be available at food, drug and mass merchandise stores in North America ...nir The Gillette Fusion MVP razor and one cartridge will retail for approximately $11.99. The Gillette Fusion Power MVP razor, one cartridge and one Duracell AAA battery will retail for approximately $14.99. Retail prices are at the sole discretion of the retailer