PLEASE ANSWER THE SECOND PART OF THE QUESTION LISTED BELOW:

(1) List and describe the four unique elements of services? (Hint: the Four l's of services) (4 points) (2) How do marketers of service overcome the problems associated with each element of services? (4 points) 1. - Intangibility: The tendency of services to be a performance that cannot be held or touched, rather than an object. - Inconsistency: A characteristic of services because they depend on people to deliver them, and people vary in their capabilities and in their day-to-day performance. - Inseparability: The difficulty of separating the deliverer of the service from the service itself. - Inventory: The need to have service production capability when there is service demand. 2