PLEASE ANSWER THE SHORT Q

52. How do heuristics affect a consumer's decision-making process? Give two examples of heuristics you might use when shopping. 53. How does a television commercial about a company that will help a person lose weight attempt to influence the problem recognition phase of the consumer decision-making process? Explain your answer. 54. Explain the role of marketers in the information search step of the consumer decision-making process. Give an example of how the marketer might execute this role. 55. Discuss how marketers may be able to reduce pestpurchase, cognitive dissonance. 56. Describe the process of perception and discuss how marketers can influence each component of the perception process. 57. In a marketing context, a person's attitude has three components. What are these components? List and briefly describe each in the context of marketing. 58. Why might marketers consider the growing trend of multitasking as problematic in gaining consumer attention? 59. Social factors exert a broad and deep influence on consumer behavior. The marketer needs to understand the role played by the buyer's culture, subculture, and social dass. Compare the roles of culture, subculture, and social class. 60. How have marketers responded to an increasing sense of time poverty among consumers? 61. What is the difference between a subculture and a microculture? 62. Many students in a high school wear the same style of shoes to school. From the marketing perspective, why are these students conforming to a similar style? 63. In what way might a marketer rely on opinion leaders? 64. How are consumer demand and business-to-business demand of goods and services related? 65. What is the difference between producers and resellers? 66. Discuss the security issues of B2B e-commerce and how companies address those issues. 67. Compare the three business-to-business buscasses: 68. What are the steps in the business-to-business buying decision process? Discuss how they are different from the steps in the consumer decision process. 69. Tri Restaurant, Inc. is the parent company of three chains of restaurants. How might Tri Restaurant, Inc utilize the company extranet? 70. In what type of purchase would one person most likely assume all or most buying center roles? 71. How does reverse marketing work? 72. Identify an advantage and disadvantage of implementing multiple sourcing 73. What is consumer behavior? Give examples of the types of questions about consumer behavior that marketers investigate. 74. Briefly describe each step in the consumer decision-making process