Question: please answer the two discussion questions please Article 3: OM in the News: Berkeley Bans Junk Food in Grocery Checkout Aisles OCTOBER 1, 2020 tags:

please answer the two discussion questions please please answer the two discussion questions please
please answer the two discussion questions please
Article 3: OM in the News: Berkeley Bans Junk Food in Grocery Checkout Aisles OCTOBER 1, 2020 tags: grocery, product placement, retail stores, store layout by Barry Render The city of Berkeley, California, is trying to make its residents healthier, reports CNN.com (Sept. 25, 2020). As part of a health initiative, Berkeley is getting ready to become the first city in the US in March, 2021) to require large grocery stores to stop selling junk food and candy in checkout aisles. So now instead of candy and soda and other high calories items, shoppers can expect to see fresh fruit and whole grain alternatives at checkout counters. Da Downtown Brley Placement of unhealthy snacks near a register increases the likelihood that customers will purchase these foods and drinks when willpower is weak at the end of a long shopping trip," said a City Council member. The new rule will affect at least 25 retailers in Berkeley. These include Whole Foods, CVS, Walgreens and Safeway. Stores can still sell candy and soda, just not at a child's eye level in the checkout. The council said the shift to selling more healthy products at checkouts will still be profitable for stores because data shows customers are looking for more low sugar and low sodium products anyway. "The idea of healthy checkout is that it offers parents more opportunities to say yes to their kids, and it also helps us to re- envision what treats are," said a member of Berkeley's sugar- sweetened beverage commission. Retailers in test cases around the country and in California have seen dramatic increases in sales of healthy foods since they changed their checkouts to include more fresh options in displays. As we point out on page 374 of Chapter 9, layout of retail stores is a scientific OM issue whose "objective is to maximize profitability per square foot of floor space." But checkout counter locations, valuable because of their high exposure rate, are traditionally sold to food manufacturers by the inch! Classroom discussion questions: 1. Is it a good strategy for governments to dictate supermarket product layouts? 2. Why is this an OM issue

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