please answer these questions correctly with explanation and answer all questions please

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QUESTION 12 Pricing strategy that focuses on market share by keeping prices low O Penetration Pricing O Target Pricing Loss Leader O Price Skimming QUESTION 13 If a product is unique and highly differentiated then the supplier typically has some or a lot of control over prices True False QUESTION 14 A generic drug maker would most likely need to focus on have cost leadership strategies True False QUESTION 15 When a market leader, such as Coca Cola, set prices it makes sense for others in the industry to set a similar price True False QUESTION 16 When a row product is designed and developed without consideration for cost or market prices it often finds itself in a high-end niche with a small share of the overall market Trum False