Question: Please answer these questions -Discuss visitor categories used by marketers today. -Describe the six behavior-based categories identified by McKinsey & Companys study. -Why is touchpoint

Please answer these questions

-Discuss visitor categories used by marketers today.

-Describe the six behavior-based categories identified by McKinsey & Companys study.

-Why is touchpoint consistency an important feature of a companys relationship with its customers?

-Compare and contrast the funnel model of the customer and the customer life-cycle model.

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