Question: PLEASE ANSWER THIS ASAP!! ( 2 points) Consider two products: a certificate program in Marketing Research offered by a University and a new line of

PLEASE ANSWER THIS ASAP!! PLEASE ANSWER THIS ASAP!! ( 2 points) Consider two products: a certificate

( 2 points) Consider two products: a certificate program in Marketing Research offered by a University and a new line of business suits. Which of the two would you assign to an online focus group? Why? Study assigned to online focus group: Reason: (4 points) Provide a picture/description of observational research that can aid with a new product concept. Describe the new product or feature. (2 points) You wish to study consumer preferences with respect to the use of disposable plastic bags. Would you use an in-depth interview, protocol analysis, or projective techniques. Why? Technique used: Reason: 4: (2 points) Should a marketing manager take on the role of focus group moderator? Why or why not? Circle response: Should take on role Should not take on role Reason

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