Please answer this question in essay form about heinz in essay form. Again, you will project how your industry$/$company will look in six years. With this information, you

will be able to forecast the approximate future value of your company

All companies of any size go through this process, whether explicitly or implicitly, as they need to

make big, long$-$term resource allocation decisions: Should we invest in this R&D or build a new

factory, refinery, hotel$($s$)?$ In what geographies? London$-$based Shell Oil has certainly been

planning their massive cracker plant north of the Pittsburgh International Airport, now nearly

complete, for at least a decade

Companies also conduct this type of analysis to determine how valuable the company will be for their

investors $($and themselves, as most senior executives have a large share of their total compensation

tied to equity performance$)$

Of course, strategic assessment is always difficult, especially when we look this far into the future.

Each team will need to assemble its point$-$of$-$view based on several well$-$considered assumptions.

One team$$s focus areas, and therefore assumptions, will be different from another$$s

You$$ll have to decide:

The Macro Environment $($Consider MegaTrends; Understand projected demographic and economic

forecasts by relevant regions; Understand major psychographic trends by relevant regions; Consider

any other factors you deem relevant$)$

$$ What will society look like in $2030?$ What regional differences are expected?

$$ What will the economy look like in $2030?$ What regional differences are expected?

Your Industry $($Consider MegaTrends and PESTLEs that will impact your industry; Understand

Porter$$s Five Forces; Use your Assignment $1$ work $($written and data worksheets$)$ for insight; Consider

any other factors you deem relevant$)$

$$ What will your industry look like in $2030$:

$$ Size and geographic span?

$$ Product and substitute products?

$$ Customers?

$$ Ascendant$/$receding$/$new competitors?

$$ Value migrations $2023-2030?$

$$ Expected financial performance?

$$ Expected valuations compared to the overall market?

$$ Any other relevant elements?

Your Company $($Consider MegaTrends and PESTLEs relevant to your company; Use your

Assignment $1$ work $($written and data worksheets$)$; Factor in appropriate learnings from class;

Consider any other factors you deem relevant$)$

$$ What will your company look like in $2030?$

$$ Size and geographic span?

$$ Products?

$$ Customers?

$$ Expected market share?

$$ Value migrations $2023-2030?$

$$ Expected financial performance?

$$ Expected valuations compared to the market and other competitors? Large companies

have highly trained staff to determine this. We$$ll use only the crudest $($e$.$g$.,$ easiest$)$ methods for this effort.

To answer the primary questions $$ what will your industry$/$company look like in $2030,$ and what will be the firm$$s value $$ each team will need to build a rudimentary excel model.