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subject principle of marketing

This week, studied many forms of advertising, sales promotion and publicity. Focusing in on advertising, come up with examples of two different appeals that are commonly used: fear, sex or humor. Be sure to insert a link to or copy of each appeal example into your post so that the class can view your example. In your response, make sure you explain why you think your example exemplifies that specific appeal AND explain why you think the firm chose to use that type of appeal for that product/service