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You are to create a Consumer Acquisition and Retention Portfolio, based on Fabweld Steel Products Ltd. The portfolio will use the consumer value chain to showcase the companies current relationship marketing practice and CRM techniques in the digital marketing environment. Your portfolio will critically evaluate the current practices used for relationship marketing and CRM, and highlight their effectiveness for the clients current target market. Your portfolio must highlight: Application of the Customer Value Chain Critical evaluation of CRM techniques and identification of which CRM technique is most appropriate for the client, for their target market. You are to refer to academic terminology, theory and frameworks where applicable. James from Fabweld Steel Products Ltd will visit the class in week 2 of the module, and there will be further guidance in lectures and SAMS appointments are available with the module tutors. Suggested Portfolio Structure: Part 1: Introduction to the client and their target consumer (300words) Part 2: The Customer Value Chain in Application (600 words) Part 3: CRM in application (600 words) Title page, contents page, reference list, appendices, tables, models and figures are not included in the word Your work must be underpinned by academic theory, using credible sources and the Harvard referencing style. In addition, you should include a brief reflective log at the end (300 word approx.) describing how you improved your submission from the original one. Please note: If this is a first submission due to extenuating circumstances, the reflective log is not required. count