PLEASE ANSWER TRUTH 3 AND TRUTH 4 QUESTIONS ASAP

CASE STUDY TEST - SECTION B Test Instructions and Materials Test Section B SECTION B: ASSIGNED DAY 4. DUE DAY 6. 1. Using Truth 3: Every business is a health business - increased health measures are something that is now a part of everyday life. Everyone should be washing their hands more, using hand sanitizer more frequently, and maintaining extended distance from other customers and workers in our favourite stores or restaurants. Businesses will be spending more time cleaning and disinfecting shared surfaces. These are trends that will need to continue so we can all stay safe and healthy. a. Thinking of your favourite coffee shop, what types of offerings do you think they should be providing to their customers based on creating a healthy environment? b. What kinds of packaging decisions would you recommend for existing or new products to be developed and offered to consumers to ensure safety and health standards are met? c. Based on your recommendations above, would your pricing strategy change for these products? b. What kinds of packaging decisions would you recommend for existing or new products to be developed and offered to consumers to ensure safety and health standards are met? c. Based on your recommendations above, would your pricing strategy change for these products? 2. Using Truth 4: Cocooning - our homes have always been an important part of our lives, but as the places we can go, visit, or travel to have decreased as a result of the pandemic, home has become more than home, also becoming work, school, entertainment, and exercise facility all in one. a. The at-home fitness market has grown significantly as a result of pandemic restrictions. Given a rapid surge in sales of home fitness equipment, what is the current stage of the product lifecycle for a piece of home fitness equipment (bike, rower, elliptical, home gym)? Why do you think this is the case? What evidence can you provide to support your claim? b. There are many different home fitness products available, sold through a variety of channels. If you were to introduce a new product line aimed at the target for home fitness, what channel strategy would you use and what factors have gone into you making this recommendation? Truth 4: Cocooning The call to self-isolate gave us a chance to retreat to our safe space, making home once again the epicenter of life and experience. This pattern will endure for the foreseeable future with meaningfulness and comfort carrying a price premium. There is a need to define what new mindsets might appear in the Future Home. There have already been noticeable rises in home spending - and for things to be made at home, such as meal kits and grocery delivery. Consumers' attitudes, behaviours and purchasing habits are changing - and many of these new ways will remain post-pandemic. People are shopping more consciously, buying local and embracing digital commerce. Embedding transparency about where your products come from and how they are made as transparency will also be business-critical coming out of the crisis. Leading businesses will be able to capture and respond to new ways of innovating experience, including the use of new platforms. However, businesses can only unlock full potential if they are able to create a scaling roadmap, prevent service shutdown and continue to maintain sensitive handling of data. Truth 5: The reinvention of authority hitps-ilwww.thecma.ca/topic/articles/2020/08/04/five-new-human-truths-that-experiences-need-to-address-in-the-wake-of-covid-19- Five new human truths that experiences need to address in the wake of COVID-19 Given the global uncertainty around COVID-19, dependence on experts, strong government recommendation and executive powers - backed by citizen compliance - has lent real weight to central authority. If governments get their handling of the crisis broadly right, expect top-down control to be back in fashion; if not, the reverse. Health has become an everyday preoccupation and people's comfort with what was once normal will never be the same. Employees returning to work should expect increased safety measures such as plexiglass between workstations, assigned desks and heavily reduced communal gathering. At the same time, we have witnessed a sharp decline in the use of cash - and potentially the start of its phase out. This was already a trend identified in Ejord Trends 2020 and is now accelerating. All businesses should be reassessing their experiences according to the extent to which they either enhance or diminish public health. At the height of the pandemic, Louis Vuitton quickly converted production of luxury goods to hand sanitizer and Bauer repurposed production facilities to make face shields for front line workers. Soon, every brand will fill a role in the new health economy, either as a core part of it or as a part of the promise. Truth 4: Cocooning The call to self-isolate gave us a chance to retreat to our safe space, making home once again the epicenter of life and experience. This pattern will endure for the foreseeable future with meaningfulness and comfort carrying a price premium. There is a need to define what new mindsets might appear in the Future Home. There have already been noticeable rises in home spending - and for things to be made at home, such as meal kits and grocery delivery. Consumers' attitudes, behaviours and purchasing habits are changing - and many of these new ways will remain post-pandemic. People are shopping more consciously, buying local and embracing digital commerce. Embedding transparency about where your products come from and how they are made as transparency will also be business-critical coming out of the crisis. Leading businesses will be able to capture and respond to new ways of innovating experience, including the use of new platforms. However, businesses can only unlock full potential if they are able to create a scaling roadmap, prevent service shutdown and continue to maintain sensitive handling of data