Question: please answer within 10 minutes and answer ALL !!! 1. Which of the following is an example of Experiential Consumer Value? a.A pair of running
please answer within 10 minutes and answer ALL !!!
1. Which of the following is an example of Experiential Consumer Value?
a.A pair of running shoes protecting your feet from impact with the road
b.Feeling pampered while staying at a resort hotel
c.A bulk package of toilet paper costing less per roll than a standard 6 roll pack
d.Being able to impress people with a luxury sports car
2. Which of the following is an example of Economic Consumer Value?
a.Feeling pampered while staying at a resort hotel
b.A pair of running shoes protecting your feet from impact with the road
c.Being able to impress people with a luxury sports car
3. Dollar General sells convenience items such as light bulbs, laundry detergent, and milk at a lower price than a customer pays at a grocery store, but the company is still able to maintain satisfactory profit margins. Dollar General's competitive advantage is most likely:
a.a unique product selection
b.superior customer service
c.a low cost operational structure
d.patented technology
d.A bulk package of toilet paper costing less per roll than a standard 6 roll pack
4. Which is most likely to impact the purchase decision of a consumer conducting an internal information search for products in a category that they are very familiar with?
a.Prominent displays at the point of sale
b.Thought leadership articles
c.Personal selling
d.Paid search ads on Google
5. Which are common characteristics of B2B markets relative to B2C?
a.Fewer consumers making larger, high involvement purchases
b.More consumers making larger, high involvement purchases
c.More consumers making smaller, low involvement purchases
d.Fewer consumers making smaller, low involvement purchases
6. Alan makes hand-tooled leather items such as purses, luggage tags, and coasters for sale. Alan buys his leather from Sherman Oak, a company that deals in bulk leather, dyes, finishes, edge coats, clear coats, and cement. This is an example of _______.
a.consumer marketing
b.social marketing
c.business to business (B-to-B) marketing
d.internet marketing
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