please answers all the case study questions

INTERACTIVE SESSION ORGANIZATIONS CRM Helps Adidas Knowits Customers One Shoe Buyer at a Time Leace a Fhowal ation-ire a netsile The Nlala Wetsits is a key shansul bor afferinc eonnented thotsh p wiak Moles that ia mite jersenal To erre coutomers betiet and matnap at oit to. Boleticentipe wiik therm, Aldas taront fe lalemenk taner acane all the warkus itancelt throgh whin that poren intecicts whi the oonsery ofiws markesen wi Geate and manapr matutiest stion corfent manag inent, and data antywis Ifret channel weuld be perfroilile lis a diven menemen is Jacqueline Siminh-bubendirfec Nalulis Vice FTexibent of Digital fxyerience Devion. loeliewes that cach caibi mner as an indivilual. Who is tha permen? Ifow much dot we know ahout that Indiridealt Where did that persin ootne frume? What in that perom in teresenet ist With Salraforee CluM tuvaks, Atilas eas grywiden the infurmataes for Adidas in adapt thal is B) What the ona on la actally bwiang the ahion acrow mulipin ehancels and ca amp drviol. CASE STUDY QUESTIONS value chain muide1. 2. What a Alialia' trumineat ictratepy? What in the toln ed 1. How do infirmation aydin res mipport Aatidas: peny tar ita laninem? systems safe from intruders who want to crash or weaponize cars maty prove to be the greatest challenge confronting autonomous vehicles in the future. A computer-driven car that can handle any situation a.5 well as a human under all conditions is decades awaty at best. Researchers at Cleveland State University estimate that only 10 to 30 percent of all vehicles will be fully self-driving by 2030. PwC analysts estimate that 12 percent of all vehicles will be fully autonomous by then, but they will only work in geographically constrined areas under good weather conditions, as does Waymo's fleet of self-driving vans in Phoenix. Truly autonomous cars are still science fiction. What is more likely is that self-driving technology will be incorporated into human-driven cars. Current auto models are being equipped with technologies such as advanced object recognition, radarand-laser detection, some capability to take control of driving if the driver has made a mistake, and ultradetailed highway maps that were originally developed for self-driving vehicles. By 2022, nearly all new vehicles in the United States will have automatic emergency braking, which reduces rear-end crashes by 50 percent and crashes with injuries by 56 percent. Once emergency braking technology has been fully deployed, it could reduce fatalities and injuries from rear-end crashes by 80 percent. Human-driven vehicles with some level of self-driving technology will become safer at a rate that completely autonomous vehicles may have trouble matching. This makes the need for fully self-driving cars less compelling. Many analysts expect the first deployment of self-driving technology will be robot taxi services operating in limited conditions apd areas, so their operators can avoid particularly tricky intersections and make sure everything is mapped in fine detail. The Boston Consulting Group predicts that 25 percent of all miles driven in the United States by 2030 may be by shared self-driving vehicles. To take a ride, you'd probably have to use predetermined pickup and drop-off points, so your car can always pull over safely and legally. The makers of self-driving cars will be figuring out how much to charge so they can recoup their research and development oosts, but not so much as to dissuade potential riders. They'll struggle with regulators and insurance companies over what to do in the inevitable event of a crash. Soreces Eelsey Mays, "which Cars Have Self-Driving Feacures for 20207" Cars.com, March 4, 2020, "2020 Autonomous vehicle Technology Repors" wevolver.com, accested February 22, 2020; Matthew Beedham, "Autonomous Driving Still isn't a Rrality in 2020 -and fts Getting People Killod, "thenextweb. com, accessed Aprit 22, 2020; sameepa shetty, "Ubers Self -Driving Cars Are a Key to les Path to Profitabitity, "CNBC, January 28, 2020, Christepher Mims, "Self-Driving Cars Have a Problem Safer Human-Driven Ones," Wall Srreet foumal, June 15, 2019 and "Driverless Hype Collides with Merciless Peality," Wall street poumal, September 13, 2018, Matt Mocall, 'Why Autonomous Vehiclea Are Such a Game-Changer for tber and Lyff," InvestorPlace com, March 25, 2019, Alex Davios, "The WIRED Guide to SelfDriving Cars," WIRED, May 17, 2010, and Daksuke Wakabashal, 'Uber's Self-Driving Cars Were Struggling Hefore Arizona Crash," New Vork Times, March 24, 2018. CASE STUDY QUESTIONS 11-13 What are the management, organizational, and technology challenges posed by selfdriving car technology? 11-14 Are self-driving cars good business investments? Explain your answer. 11-15 What ethical and social issues are raised by self-driving car technology? 11-16 Will cars really be able to drive themselves without human operators? Should they? 3es Part Three Key System Applications for the Digital Age Jacqueline Smith-Dubendorfer, Adidas Vice President of Digital Experience Design, believes that using Salesforce for customer relationship management has enhanced the company's ability to treat each customer as an individual. Who is this person? How much do we know about that individual? Where did that person come from? What is that person interested in? With Salesforce CRM tools, Adidas can now answer these questions much more easily. CRM provides the information for Adidas to adapt what it presents to the customer to deliver as close as it can CASE STUDY QUESTIONS 1. Analyze Adidas using the competitive forces and value chain model. 2. What is Adidas's business strategy? What is the role of customer relationship management in that strategy? 3. How do information systems support Adidas's strategy? to what the customer is actually looking for. Adidas can now connect one-to-one with every customer. across multiple channels and on any device. Soures: "Adidas," wWw salesforce-com, accesscd Fobnuary II, 2020; wirw,adidaegroup.com, accessed Febtuary 10, 2020, "Poundup: ErCommerce Sales Increase for Adidas," digitalcommetce360, Angust 9, 2019; Stuart 1auchlan, "Dreamforce 2018, Adidas Cets Closer to Customers by Adopeing an Athletic Mindsct in Blasinest. Diginomica, September 27, 2018; and Nadia Cameron, "Ndias Thps Data and Technology Smarts to Build Personalized Digatal Engagement with Customers," CMO, November?, 2017. 4. How did using Salesforce.com make Adidas more competitive? How did it change the way the company ran its business? 5. Give an example of two business decisions that were improved by using Silesforce.com. INTERACTIVE SESSION ORGANIZATIONS CRM Helps Adidas Knowits Customers One Shoe Buyer at a Time Leace a Fhowal ation-ire a netsile The Nlala Wetsits is a key shansul bor afferinc eonnented thotsh p wiak Moles that ia mite jersenal To erre coutomers betiet and matnap at oit to. Boleticentipe wiik therm, Aldas taront fe lalemenk taner acane all the warkus itancelt throgh whin that poren intecicts whi the oonsery ofiws markesen wi Geate and manapr matutiest stion corfent manag inent, and data antywis Ifret channel weuld be perfroilile lis a diven menemen is Jacqueline Siminh-bubendirfec Nalulis Vice FTexibent of Digital fxyerience Devion. loeliewes that cach caibi mner as an indivilual. Who is tha permen? Ifow much dot we know ahout that Indiridealt Where did that persin ootne frume? What in that perom in teresenet ist With Salraforee CluM tuvaks, Atilas eas grywiden the infurmataes for Adidas in adapt thal is B) What the ona on la actally bwiang the ahion acrow mulipin ehancels and ca amp drviol. CASE STUDY QUESTIONS value chain muide1. 2. What a Alialia' trumineat ictratepy? What in the toln ed 1. How do infirmation aydin res mipport Aatidas: peny tar ita laninem? systems safe from intruders who want to crash or weaponize cars maty prove to be the greatest challenge confronting autonomous vehicles in the future. A computer-driven car that can handle any situation a.5 well as a human under all conditions is decades awaty at best. Researchers at Cleveland State University estimate that only 10 to 30 percent of all vehicles will be fully self-driving by 2030. PwC analysts estimate that 12 percent of all vehicles will be fully autonomous by then, but they will only work in geographically constrined areas under good weather conditions, as does Waymo's fleet of self-driving vans in Phoenix. Truly autonomous cars are still science fiction. What is more likely is that self-driving technology will be incorporated into human-driven cars. Current auto models are being equipped with technologies such as advanced object recognition, radarand-laser detection, some capability to take control of driving if the driver has made a mistake, and ultradetailed highway maps that were originally developed for self-driving vehicles. By 2022, nearly all new vehicles in the United States will have automatic emergency braking, which reduces rear-end crashes by 50 percent and crashes with injuries by 56 percent. Once emergency braking technology has been fully deployed, it could reduce fatalities and injuries from rear-end crashes by 80 percent. Human-driven vehicles with some level of self-driving technology will become safer at a rate that completely autonomous vehicles may have trouble matching. This makes the need for fully self-driving cars less compelling. Many analysts expect the first deployment of self-driving technology will be robot taxi services operating in limited conditions apd areas, so their operators can avoid particularly tricky intersections and make sure everything is mapped in fine detail. The Boston Consulting Group predicts that 25 percent of all miles driven in the United States by 2030 may be by shared self-driving vehicles. To take a ride, you'd probably have to use predetermined pickup and drop-off points, so your car can always pull over safely and legally. The makers of self-driving cars will be figuring out how much to charge so they can recoup their research and development oosts, but not so much as to dissuade potential riders. They'll struggle with regulators and insurance companies over what to do in the inevitable event of a crash. Soreces Eelsey Mays, "which Cars Have Self-Driving Feacures for 20207" Cars.com, March 4, 2020, "2020 Autonomous vehicle Technology Repors" wevolver.com, accested February 22, 2020; Matthew Beedham, "Autonomous Driving Still isn't a Rrality in 2020 -and fts Getting People Killod, "thenextweb. com, accessed Aprit 22, 2020; sameepa shetty, "Ubers Self -Driving Cars Are a Key to les Path to Profitabitity, "CNBC, January 28, 2020, Christepher Mims, "Self-Driving Cars Have a Problem Safer Human-Driven Ones," Wall Srreet foumal, June 15, 2019 and "Driverless Hype Collides with Merciless Peality," Wall street poumal, September 13, 2018, Matt Mocall, 'Why Autonomous Vehiclea Are Such a Game-Changer for tber and Lyff," InvestorPlace com, March 25, 2019, Alex Davios, "The WIRED Guide to SelfDriving Cars," WIRED, May 17, 2010, and Daksuke Wakabashal, 'Uber's Self-Driving Cars Were Struggling Hefore Arizona Crash," New Vork Times, March 24, 2018. CASE STUDY QUESTIONS 11-13 What are the management, organizational, and technology challenges posed by selfdriving car technology? 11-14 Are self-driving cars good business investments? Explain your answer. 11-15 What ethical and social issues are raised by self-driving car technology? 11-16 Will cars really be able to drive themselves without human operators? Should they? 3es Part Three Key System Applications for the Digital Age Jacqueline Smith-Dubendorfer, Adidas Vice President of Digital Experience Design, believes that using Salesforce for customer relationship management has enhanced the company's ability to treat each customer as an individual. Who is this person? How much do we know about that individual? Where did that person come from? What is that person interested in? With Salesforce CRM tools, Adidas can now answer these questions much more easily. CRM provides the information for Adidas to adapt what it presents to the customer to deliver as close as it can CASE STUDY QUESTIONS 1. Analyze Adidas using the competitive forces and value chain model. 2. What is Adidas's business strategy? What is the role of customer relationship management in that strategy? 3. How do information systems support Adidas's strategy? to what the customer is actually looking for. Adidas can now connect one-to-one with every customer. across multiple channels and on any device. Soures: "Adidas," wWw salesforce-com, accesscd Fobnuary II, 2020; wirw,adidaegroup.com, accessed Febtuary 10, 2020, "Poundup: ErCommerce Sales Increase for Adidas," digitalcommetce360, Angust 9, 2019; Stuart 1auchlan, "Dreamforce 2018, Adidas Cets Closer to Customers by Adopeing an Athletic Mindsct in Blasinest. Diginomica, September 27, 2018; and Nadia Cameron, "Ndias Thps Data and Technology Smarts to Build Personalized Digatal Engagement with Customers," CMO, November?, 2017. 4. How did using Salesforce.com make Adidas more competitive? How did it change the way the company ran its business? 5. Give an example of two business decisions that were improved by using Silesforce.com