Question: Please answers IKEA - Pestel and Five Forces Tools in the following structures. What are the main PESTEL forces globally for IKEA? What are IKEAS

Please answers IKEA - Pestel and Five Forces Tools in the following structures.

  • What are the main PESTEL forces globally for IKEA?
  • What are IKEAS core competencies? Competitive advantages? Why?
  • Why is IKEA effective in both developed and emerging economies?
  • What can it do to sustain the advantages?
  • How can CSR help make the brand even stronger?

Focus on the meaning and application of core competencies and sustainable competitive advantages.

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