Question: PLEASE answers will be 1 or 2 paragraphs (about 5-15 sentences in total) for each question. Some answers can be easily found in the case,

PLEASE answers will be 1 or 2 paragraphs (about 5-15 sentences in total) for each question. Some answers can be easily found in the case, but some need further research to support your arguments. Please place any references you apply for on a reference page.

1. Discuss the Samsung brand itself and compare with Apple or any other brand you think it is the major competitor for Samsung.

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