Question: please asap 4. The Current CEO has stated that men represent LL's next big initiative, in an effort to reach more men, the company is

please asap please asap 4. The Current CEO has stated that

4. The Current CEO has stated that men represent LL's next big initiative, in an effort to reach more men, the company is focusing on the product by introducing technical performance fabrics and performance-driven innovation(such as antistink fabric). The company has launched so far stand-alone stores for men but still branded as Lululemon? Discuss the brand architecture they are currently applying ?Do you recommend any changes? Justify your answer. (20 points)

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