Question: PLEASE ASAP CASE STUDY 2: The Apple computer company first began selling its popular iPad tablet computers in April 2010. Apple first began to sell

PLEASE ASAP CASE STUDY 2: The Apple computerPLEASE ASAP CASE STUDY 2: The Apple computerPLEASE ASAP

CASE STUDY 2: The Apple computer company first began selling its popular iPad tablet computers in April 2010. Apple first began to sell iPads in China in 2010. However, in 2001 a Chinese company called Proview Technology had obtained a Chinese trademark registration for " IPAD," which stood for Internet Personal Access Device, a product that Proview Technology made and sold. In a trademark infringement case between Apple and Proview Technology in 2010, Apple lost. In 2012, faced with the possibility of not being able to sell iPads in China a huge market Apple agreed to pay $60 million to Proview Technology to buy the trademark rights. Question: Please answer and EXPLAIN why did Apple decide to pay such a large sum to buy the Chinese rights to the trademark "IPAD"? CASE STUDY 1: 1. John likes Susan and wants to impress her. He knows that she enjoys having flowers in a vase on her dining room table, so John promises to bring Susan fresh flowers every week. But what happens if one week, John breaks his promise and does not bring the flowers? Is there anything Susan can do about that? 2. Suppose instead that Susan promises to wash John's clothes every week, and in return, John promises to bring her fresh flowers every week. If Susan washes John s clothes, but John breaks his promise and does not bring the flowers that week, can Susan take any action to get the flowers? Please answer these questions and EXPLAIN the reasons

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!