Question: Please be brief in ur answering this question :) For this project you will assume the role of a marketing communications agency and your client
Please be brief in ur answering this question :)

For this project you will assume the role of a marketing communications agency and your client is the CAA Niagara. For this project you need to form a team of 5 and then develop an integrated Marketing Communications plan for the client. in developing the plan your team will need to select a specic target market to act as the basis for the campaign and then develop an lMC plan that includes coverage of these key areas: ' 1. Marketing Review: I Provide a brief marketing review to convince the client you have a strong grasp of the industry (what Is unique about this category, industry trends and the competition). . Review the. intended target market and expand upon the profile wherever possible to include a discussion of the market's size and characteristics _0 be sure to discuss market research conducted on the industry and the target market ,- Review the type of positioning (brand image) you would like to promote' In your campaign - . Outline specic communication objectives you want to achieve with this campaign
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