Please answer as soon as possible

For this project, you will assume the role of a marketing communications agency and your client is the CAA Niagara. For this project, you need to develop an Integrated Marketing Communications plan for the client. In developing the plan, you will need to have baby boomers and Millennials to act as the basis for the campaign and then develop an IMC plan that includes coverage of these key are Discuss the mix of promotional tools recommended (ex. advertising, digital/interactive, direct marketing, sales promotion, public relations, special events, personal selling). . Provide your reasoning to support the promotional mix chosen - why does this make sense in terms of the client's intended target market, the client brief, and the budget. . Provide a breakdown (dollars or %) of how the budget will be allocated amongst the mix