Please briefly explain why the correct option is right and why the other options are incorrect.

1) Which of the following is the PRIMARY reason for institutionalizing continuous improvement in the supply chain?

a)To help suppliers enhance capability in their processes, allowing both the buyer and supplier to reap the benefits

b)To determine where the supplier is making errors without raising costs in the supply chain

c)To enable suppliers to voice concerns about how the organization is managing contracts with the supplier

d)To make the buying organization more receptive to supplier concerns, including any negative feedback