Please, can anyone help me with the below questions using the article on the pictures? Please. Thanks in advance.

1. Why is it important that your research can be related to a relevant theory base, and when during the project does the theoretical framework need to be identified?

2. Do you think that Emma is right to restrict her project to only low-cost airlines, rather than the whole industry or a comparison with another sector? Give reasons for your answer.

3. Do you think Emma was correct in her decision not to carry out interviews? Give reasons for your answer.

If she were to change her mind, are there any ethical issues that would need to be addressed?'

Chapter 2 Formulating and clarifying the research topic Case 2 Media climate change reporting and environmental disclosure patterns in the low-cost airline industry in the twenty-first century Emma was now at the start of her final year of her business and accounting degree. This was a four-year degree, with a placement year in the third year. Emma had been on placement in the finance and administration function of a budget airline company. Now back at university, she was concerned that _the project proposal form was due for submission in three weeks time. The project proposal comprised a draft title outline of the research topic including research question, aims and objectives, introduction to academic literature including the proposed theoretical base, research method and consideration of ethical issues, likely timescale and an assessment of the resources that would be needed. The pro- posal was the first formally assessed part of the research project and was the key document that would be used to allocate an appropriate project supervisor. Emma reflected on her second year and final year modules and also what she had been involved with on her placement. During her placement Emma had mainly been helping in the production of the monthly management accounts and was responsible for checking the landing charges levied by airports against each inbound flight. The placement year had been very busy as the airline had enjoyed rapid growth and now flew to 24 destinations compared to 14 just two years ago. Emma thought about all of these but could only feel that this was a job and how could she turn any aspect of that into a research project. Emma now wished that she had done something different during that year that would give her a topic area. Although she knew people at the airline that she could interview or who would fill in questionnaires for her, the problem remained about what? Again, when she thought about her course and the modules she had studied, Emma could not really think of an area to turn into a suitable project and panic began to set in. Three weeks to think about and write a proposal now seemed impossi- ble. She had performed very well in her second year modules, but all of the accounting modules focused on technical aspects of accounting and financial reporting. Whilst Emma knew she was good at these aspects of accounting she wanted to try and identify a topic that was more in the news, and one that would link to both her placement experience and her course. She wanted to use the project in presentations for a job and was hoping to work in the airline or travel industry as a trainee accountant One of the final year modules that Emma was studying, 'Contemporary Issues in Accounting covered aspects of corporate governance, social responsibility, whistle-blowing and ethics. There was a guest lecture that week given by a professor of ethics examining the issue of environmental accounting. The lecture highlighted the increased environmental 52