Please categorize the SBU for Disneyland using the BCG matrix and provide explanations.

Television operations: dominant market share in high$-$growth markets

Theme parks: dominant market share in a low$-$growth potential market

Brick and mortar Disney Stores: the performance compared to the overall specialty retail market has

lagged in recent years.

Please choose one product$/$market strategy $($please choose from Market Penetration, Market Development,

Product Development and Diversification$)$ for each of the following and provide explanations.

General Mills advertises that a clinical study showed that eating two half$-$cup servings daily of Cheerios

cereal for six weeks reduced bad cholesterol about $4$ percent.

Wii decides to exercise sessions in retirement homes where the activity takes on a strong social and

community$-$building flavor.

McDonald's irirthe late $1990$s decided that the company was to attract different customers when it

offered new lines of business to diversify its portfolio of food offerings.