Question: Please categorize the SBU for Disneyland using the BCG matrix and provide explanations. Television operations: dominant market share in high-growth markets Theme parks: dominant market

Please categorize the SBU for Disneyland using the BCG matrix and provide explanations.

  • Television operations: dominant market share in high-growth markets
  • Theme parks: dominant market share in a low-growth potential market
  • Brick and mortar Disney Stores: the performance compared to the overall specialty retail market has lagged in recent years.

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