Please comment on the post below. Your response should be thoughtful, with comments that add to the original author's post or provide a meaningful example for the discussion. (Approximately 50 - 100 words)

An example of an organization that has effectively used information technology to enhance its service is Uber. Uber is a ride-sharing company that uses technology to allow users to schedule rides. Uber is accessible to anybody with an internet connection and a smartphone. Uber provides services in cities worldwide. In order to grow, Uber needed to meet increasing demand while providing fast and reliable service. They needed to be able to predict how many customers they would have at any point in time in any city.

Uber was able to provide this service in a quick and accurate manner due to the use of information technology to enhance its service. Uber created a database of its drivers and their locations so that when a ride is requested, it matches the user with the closest driver. Uber used their historical database of its ride requests to predict the number of ride requests, location, and times so Uber could have drivers in the relevant areas. The data is continually analyzed and used to generate algorithms to forecast demand, wait times, and driver locations.

The way Uber provides successful service through systems that focus on performance. Their mobile app and servers are able to handle large high levels of activity. Uber uses drivers' phones as the method of distributing data

Uber is an example of how to use data to find connections and create opportunities to improve your business.