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Global Banking Group (GBG) is a major global bank, operating separate retail, corporate and investment banking businesses, all under the GBG brand. Following a recent reorganization, the Deputy CEO of the corporate bank has changed roles and is now CEO of the investment bank. The CEO is keen to understand and reduce risk in their new role. The fact is that many risks differ significantly depending upon the nature of the underlying transaction. The CEO has initiated a review of the largest transactions to ensure the bank has a full grasp of these risks. The GBG Marketing Director has already commissioned a review of the bank's global client base and has discovered that most top customers only use the bank for Individual or 'one-off purchases. The GBG Marketing Director has recently recruited a brand specialist. Their task is to ensure that clients across the whole bank are able to have a seamless and consistent experience, irrespective of whether they are using a branch, their phone or online banking from the office via a PC or laptop. The GBG Sales Director has been en the specific task of increasing cross-sales of fee-generating products to minimize GBG's exposure to lending and deposit services. 1-Why will the CEO of the investment bank need to spend time understanding that some of the risks faced by the business will be very different to those in their previous role in the corporate bank? 1- Why will the CEO of the investment bank need to spend time understanding that some of the risks faced by the business will be very different to those in their previous role in the corporate bank? Because of the: A) Need to ensure stakeholders are happy. B) Changes in the competitive landscape. C) Emergence of new customer technologies. D) Specific services offered to customers. 2- To understand the different risk profiles fully, the review initiated by the CEO of the investment bank should focus on which of the following? The: A) Terms and conditions relating to the transactions. B) Location of the staff processing the transactions. C) Ability of competitor organizations to complete the same transactions. D) Clients "knowledge of banking procedures relating to the transactions. 3- Based on the GBG Marketing Director's review, the relationship between GBG and its top clients is best described as which of the following? A) Partnership B) Relationship-based. C) Strategic D) Transactional 4- The brand specialist required as GBG has adopted which type of approach to dealing with clients? A) Traditional. B) Omnichennel. C) Disintermediated. D) Integrated 5. Why has the GBG Sales Director been given their specific task? To: A) Refocus GBG on non-interest income streams. B) Ensure that GBG's market share grows. C) Reduce GBGS sales force costs. D) Increase GBG's new Customer acquisition