Please complete the following short answer questions using the context described below: There are several energy drinks on the market such as Red Bull and Jolt. Having a sharp marketing mind, Johnny Rocket developed a drink he named the "Slow Down." This drink is aimed at a niche market. People who are hyper and have difficulty relaxing. The drink is filled with ingredients all known for their calming effects. According to Johnny the product is designed to improve concentration memory, and learning capacity without causing sleepiness. He's provided a guarantee that it will work or a customer will get their money back. Johnny has engaged your firm to work on his behalf to market this new product