Please summarize and fix grammar errors with the passage below: Red Bull has delivered impressive results from an unusual alliance between an Austrian businessman and a Thai tycoon. Established only 25 years ago, in 2012, the group saw worldwide sales hit just short of 5 billion euros $6.5 billion, distributing 165 countries more than 5.2 billion cans of drink. In the end, its chairman, Dietrich Mateschitz, became one of Austria's wealthiest $7.1 billion net worth and most prosperous businessmen, and it is Thai co-founder, the late Chaleo Yoovidhya, one of Thailand's richest $5.4 billion net worth men. More than yet another multinational brand, Red Bull's runaway popularity has also increased to an entirely new segment in the global F&B market: energy drink. There are some well-known tactics behind Red Bull's favor, including his involvement in adventure sports such as hang gliding and bungee jumping and his inclusion in the F1 circuit through his team. Red Bull's motto offers you wings that saw the company bind its name and substantial financial resources to some high-risk aeronautical exploits, including last year's largest-ever free-fall parachute jump from 39 kilometers above Earth. This adventurous spirit reflects the freewheeling corporate culture of Red Bull that has helped the organization over the last 25 years to create an enviable success record. Mateschitz himself personifies this society. He rejects bureaucracy and famously ignored a consumer research report's advice that told him not even to attempt to launch an energy drink. Instead, he focused on his gut-feel and spent one year modifying the drink's recipe from the original Thai version and another two years fine-tuning his marketing and communications approach. Red Bull launched the drink in 1987 in Austria and by the end of the millennium in several European countries. However, the freewheeling ethos of Red Bull goes beyond workplace symbols. It is also about independence for each nation to follow policies that they think are more suited for their local market. Red Bull Canada is more interested in music (it strives to be a music producer) and arts (it has a gallery room to show, among other kinds of art, quirky and non-traditional art such as the Best Doodle Art of Canada) than any other operations in the world. Red Bull's greatest strength is that they have built such a robust global presence through its unique marketing strategy that they can use their events and licensing agreements to generate income. For example, they used their own channel to broadcast the Bull Stratos event and afterward sold the BBC's licensing rights to develop a documentary. This helps to minimize competitors' risk as they have developed an additional income source other than just selling energy drinks. Another excellent defense against companies like Coca-Cola and Pepsi is that unsuccessful energy drinks from these companies will likely be discontinued if they are not profitable. However, if they are beneficial, they will continue to be a threat to Red Bull. Monster is already a considerable threat to Red Bull in many of their markets and poses a high risk. As these companies continue to grow and gain market share, Red Bull will have to develop new strategies to help maintain their market position and become the leader in emerging markets. Red Bull's goal is to have their brand image exceed their primary product offering. They have been able to do so by creating events rather than just sponsoring events. This strategy has allowed them to own the licensing rights to their circumstances that they have been using to generate revenue and sell their product. Using an integrated marketing communication mix, their process had been proven to "better manage the brand message and create, maintain, and grow customer relationships and brands." Because of their marketing success, they shouldn't do more traditional advertising but instead, continue to develop new and innovative ideas that grow their brand. Sponsoring events like Bull Stratos continues to support Red Bull's message, "Red Bull gives you wings." This event and similar sporting events target Red Bull's key demographic and generate enormous revenues that can be re-invested into their marketing budget. These sporting events draw attention from millions of viewers and help grow brand recognition. For example, the Bull Stratos live stream was watched by over 8 million people, more than President Obama's inauguration. However, there must be a line when funding these events and sponsorships becomes more significant than the income from the energy drink. Red Bull needs to be able to manage this and determine where that line is. The Red Bull website is reasonably well in its Design, and I believe it would easily score a 4.3/5 if there were some rating figures. The UI, aka user interface, must be interactive, user friendly with proper layout and structures. Here on Red Bull's website, we can see the context: the form and visual design portion is impressive. They have implemented a similar color scheme, which balances itself. They have carefully used the white spaces in between, which is very clear, the typography is easy to read and navigate. For content, there is a lot to offer by Red Bull. They have successfully done that by creating sections on the header section and even with the side scroll. They have different social media and networking facilities which they have linked to their website. Customization is there as it works reasonably well, even on cellphones. They provide options to continue for local settings or global settings to users. The website is very engaging and interactive, and thus, there is both away communication happening, which is good for Red Bull. A massive list of products and information are available on the website; users can carry forward the commerce. Comparing the Red Bull website with their Twitter handle, one can find some clear distinctions in the information. On Twitter, they rarely advertise their product, and a lot is going on regarding their sports. Red Bull can be less effective even because little attempts are made to communicate best practices across multiple operations or streamline processes. In the past, these inefficiencies did not influence the high price and commanding market share of Red Bull in many markets. Caffeinated products have not yet been subject to limits, although new tests have started by the Food and Drug Administration on their ingredients' quality. The lawmakers consider the imposition on children and young people of different laws and prohibitions on the selling of beverages. Despite its shortcomings, the freewheeling ethos has paid Red Bull rich dividends, especially for its founders and employees. In terms of recruiting staff and introducing new methods, it also highlights a healthy organizational culture's significant influence.