Please complete the table by inserting the terms listed underneath $$ note that each term is only used once $$ you can simply write the number in the right box. $($Each of the $18$ terms is worth $0\mathrm{.}1666$ pt$)$

Marketing Mix

INTRODUCTION

GROWTH

MATURITY

DECLINE

Product

Price

Place

Promotion

$1$ Build intensive distribution

$2$ Utilize sales promotions to generate consumer trials

$3$ Progressively phase out poorer selling product lines

$4$ Increase product differentiation and augmentation

$5$ Build selective distribution

$6$ Price to maximize profits as sales decline

$7$ Use price skimming or penetration depending upon latent demand

$8$ Utilize sales promotion to encourage brand switching

$9$ Promote the brand$$s positioning and competitive advantages

$10$ Create awareness among innovators and suitable channels

$11$ Expand product line extensions

$12$ Offer a single or basic product only

$13$ Use penetration pricing to gain market share

$14$ Utilize sales promotions to win market share

$15$ Reduce distribution channels

$16$ Promote to early adopters and the early majority

$17$ Use competitive pricing

$18$ Maximize intensive distribution