Question: Please Consider Mandarin Oriental Hotel Groups and provide an Analysis of the Macro Environment (PESTEL analysis) : A short evaluation of the key drivers for

Please Consider Mandarin Oriental Hotel Groups and provide an Analysis of the Macro Environment (PESTEL analysis): A short evaluation of the key drivers for change from the Macro-environment of the subject company. Please Note the following information before providing the answer:

Please Consider Mandarin Oriental Hotel Groups and provide an Analysis of the

Macro Environment (PESTEL analysis): A short evaluation of the key drivers for

change from the Macro-environment of the subject company. Please Note the following

information before providing the answer: Please once again consider the above tables

and information when providing the answer. Example of PESTEL macroenvironmen factors Key

Please once again consider the above tables and information when providing the answer.

Example of PESTEL macroenvironmen factors Key drivers for change: - Key drivers for change are macro-environmental factors that are likely to have a high impact on industries and sectors, and impact on the success or failure of strategies within them. - Typically, key drivers vary by industry or market. - For example, retailers are concerned with social changes and customer behaviour which have driven a move to 'out-of-town' shopping or to "online" shopping. Personal disposable income also drives demand for retailers. - Examples of Key Drivers for Change in the Hospitality Industry: - Drivers for Change in Hospitality are identified in three key themes which are driving hospitality experiences, brand loyalty and technology. More specifically, - The Rise of Tech-Augmented Hospitality (technology) - Achieving Cult Status at Scale (brand loyalty) -The Beginning of the End for Room Types (hospitality experience). - Apply selectively - identify specific factors which impact on the industry, market and organisation in question. - Identify factors which are important currently but also consider which will become more important in the next few years. - Use data to support the points and analyse trends using up-to-date information (facts, evidence!). - Identify opportunities and threats -the main point of the exercise. A DECTEI fanthn EA nNICC*

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