Question: Please Consider Mandarin Oriental Hotel Groups and provide an Analysis of the Macro Environment (PESTEL analysis) : A short evaluation of the key drivers for
Please Consider Mandarin Oriental Hotel Groups and provide an Analysis of the Macro Environment (PESTEL analysis): A short evaluation of the key drivers for change from the Macro-environment of the subject company. Please Note the following information before providing the answer:





Please once again consider the above tables and information when providing the answer.
Example of PESTEL macroenvironmen factors Key drivers for change: - Key drivers for change are macro-environmental factors that are likely to have a high impact on industries and sectors, and impact on the success or failure of strategies within them. - Typically, key drivers vary by industry or market. - For example, retailers are concerned with social changes and customer behaviour which have driven a move to 'out-of-town' shopping or to "online" shopping. Personal disposable income also drives demand for retailers. - Examples of Key Drivers for Change in the Hospitality Industry: - Drivers for Change in Hospitality are identified in three key themes which are driving hospitality experiences, brand loyalty and technology. More specifically, - The Rise of Tech-Augmented Hospitality (technology) - Achieving Cult Status at Scale (brand loyalty) -The Beginning of the End for Room Types (hospitality experience). - Apply selectively - identify specific factors which impact on the industry, market and organisation in question. - Identify factors which are important currently but also consider which will become more important in the next few years. - Use data to support the points and analyse trends using up-to-date information (facts, evidence!). - Identify opportunities and threats -the main point of the exercise. A DECTEI fanthn EA nNICC*
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