Question: Please consider the last purchase you have made (it could be a lunch or a soft drink; it also can be something more valuable). List

Please consider the last purchase you have made (it could be a lunch or a soft drink; it also can be something more valuable).

List the brands, products, generics, and total budget competitors for that product that you can think of.

In a general sense, what would it take for you to switch to a competitor?

Would any situation encourage you to switch to a generic competitor?

When would total budget competitor become more relevant to your decision-making process?

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