Please develop a market plan Based on the SADC counrty Mauritius. the guidline for the plan is below.

Develop a 5-page condensed marketing plan for one of the group's chosen SADC Country (from Assignment 1). You will have to identify (or come up with) 'n product or a service which will address and satisfy the consumer market's need/gap successfully. To aid with the condensed marketing plan - see the marketing plan guide (below). 1 Market Analysis (guideline - 1 page) A successful market strategy requires the identification of an attractive consumer market and the establishment of a competitive position within that market. An accurate market analysis is essential for these tasks. Identify your consumer market segment, and provide information on buyer characteristics such as; key participants; degree of concentration/geographic dispersion of target consumers; level of overt information seeking; degree of brand awareness and loyalty; location of product category decision (i.e. home or point of sale); level of buyer interest and involvement in the purchase decision; who specifies, initiates and influences the purchasing decision in each market segment?; and how are customers likely to respond to the product or service offerings? 1.1 Business Environment analysis (Shortly - Just highlight the key challenges/issues in each underlying section) 1.1.1 Political/Legal/Institutional Environments List factors relevant to your business's activities/products within that country/region. 1.1.2 Economic Environment (Conditions and Trends) Provide a brief economic overview with an assessment of the following economic indicators as a guide; population size; GDP; current and forecasted economic growth; inflation rate; unemployment; disposable incomes; and other relevant indicators. 1.1.3 Social and Cultural Environment (Factors and Trends) Provide information on any social and cultural factors that will impact on your product or service within that country/region. For example; what the country's cultural and language affinity is with South Africa; attitudes (e.g. health, environmental consciousness, etc.); and any social trends that you may be able to take advantage of? 1.1.4 Technological Environment (Factors and Trends) List all relevant technological factors that aid or inhibit product or service delivery or relationships with buyers or suppliers. Technological factors may also have implications for the type of promotional media used. For example, does your target market have access to television, internet, mobile phones, etc. and are there any trends in accessibility and how might they affect your business. 1.1.5 Physical Environment (Infrastructure Indicators) List all relevant physical environment factors that aid or inhibit product or service delivery - such as; the number of ports and types of facilities; quality of road network; description of telecommunications, media and information technology environment; degree of urbanisation; level of literacy; and the number of telephones/radios/televisions/cars/computers/daily newspaper circulation. 2 Product Description (guideline - provide a detailed product or service description) The product or service idea that was chosen to satisfy an existing need, or address a specific problem within the African region needs to be explained a motivated. 3 RECOMMENDED MARKETING STRATEGY BUSINESS SCHOOL (guideline - 1 paragraph) Target markets and positioning statements should be clearly identified. Often it is useful to clearly define a positioning strategy in a single sentence which summarizes in a general way what the business seeks to achieve and how it will do it. For example: "We will achieve market leadership by providing quality ergonomic furniture solutions to architects tha best meets their needs and requirements." Make sure that product strategies support the overall strategy. Include for example; the product or service that you want to market in your consumer market segment; the planned product or service positioning approach; and tailor product packaging and labelling to the consumer market. 4.2 Place (Distribution) Strategy A number of distribution options are likely to be available to your product or service. You will need to assess the distribution (and production) options in accordance with the opportunities available and the resources of the business. Such as establishing a market franchise. 4.3 Price Strategy Structure A number of issues are important in pricing products for consumer markets including how will product price be determined (demand-based or cost-plus, marginal costing or full costing); price level compared to competitors (if any); and will you be making use of penetration pricing, market skimming etc. 4.4 Promotion Strategy In order to promote your products and your business you must consider a number of major issues that can be addressed: overall communication message that is suited to the local culture; type of promotion (personal selling, point-of-sale promotions, direct mail, etc.); media to be used (radio, television, print, etc.); use of Social Media platforms such as Facebook, Youtube, Twitter, etc.; Global Choices with respect to advertising messages: Prepare new copy for foreign markets in the host country's language Translate the original copy into the target language Leave some or all copy elements in the home country language (Motivate your decision, and include visual illustrations/examples)