Please develop a marketing plan for vitaminwater using the following factors as a guideline:

Note: You are to name your company and product. I have assisted by giving you a start on each topic.

You must research and add more information as deemed necessary whether from class discussion, e-book, or personal observation.

Again, you must add information under each heading:

Remember its your company and you are planning to market this new product.

Executive Summary

The ______________company is preparing to launch a new line of vitamin-enhanced water called ___________

Current Marketing Situation

The __________________ company was founded in 2001 by entrepreneurs who had successfully built a company that primarily distributed niche and emerging products in the beverage industry.

Market description

The bottled water market consists of many different types of water.

Product Review

_____________ new line of vitamin-enhanced water called _______________ offers the following features:

Six new-age flavors including Peach Mango, Blueberry, Raspberry,

Competitive Review

As the sales of bottled waters entered a strong growth phase in the 2020s, the category began to expand.

Key competitors to _____________________ include the following:

Channels and Logistics Review

_______________ will be distributed through an independent distributor to a network of retailers in the U.S.

These retailers include:

• Grocery chains: regional grocery chains as Hy Vee in the Midwest, Wegmans in the east, and Winco in the west

Strengths Weaknesses, Opportunities, and Threat Analysis

Strengths

__________ can rely on the following important strengths

1. superior quality: __________boasts the highest levels of added vitamins of enhanced water

2.

3.

Weaknesses

1.

2.

Opportunities

1.

2.

3.

Threats

1.

2.

3.

Objectives and Issues

______________ has set aggressive but achievable objectives for _____________ for the first and second years of market entry.

First-Year Objectives

Second-Year objectives

Issues

In launching this new brand, the main issue is the ability to establish brand awareness

Marketing Strategy

________________ will involve developing a more for the same positioning based on extra benefits for price.

Positioning

__________________will be positioned on an Expect more value proposition.

Product strategy

Pricing Strategy

Distribution Strategy

Promotion Strategy

Marketing Research

To remain consistent with the online promotional approach, as well as using research methods that will effectively target reach target customers, ______________ will monitor online discussions via services such as Radian6.

Action Programs

_____________ will be introduced in February. The following are summaries of action programs that will be used during the first six months of the year to achieve the stated objectives.

January:

February:

March:

April:

May:

June:

Budgets

_______________ has set a first-year retail sales goal of $____________ with a projected average retail price of $________ per unit for a total of ______________units sold. With an average wholesale price of _____cents per unit, this provides revenues of just over $ __________

Controls

__________________is planning tight controls measures to closely monitor product quality, brand awareness, brand image and customer satisfaction.

Please develop a marketing plan for vitaminwater using the following factors as a guideline:

Note: You are to name your company and product. I have assisted by giving you a start on each topic.

You must research and add more information as deemed necessary whether from class discussion, e-book, or personal observation.

Again, you must add information under each heading:

Remember its your company and you are planning to market this new product.

Executive Summary

The ______________company is preparing to launch a new line of vitamin-enhanced water called ___________

Current Marketing Situation

The __________________ company was founded in 2001 by entrepreneurs who had successfully built a company that primarily distributed niche and emerging products in the beverage industry.

Market description

The bottled water market consists of many different types of water.

Product Review

_____________ new line of vitamin-enhanced water called _______________ offers the following features:

Six new-age flavors including Peach Mango, Blueberry, Raspberry,

Competitive Review

As the sales of bottled waters entered a strong growth phase in the 2020s, the category began to expand.

Key competitors to _____________________ include the following:

Channels and Logistics Review

_______________ will be distributed through an independent distributor to a network of retailers in the U.S.

These retailers include:

• Grocery chains: regional grocery chains as Hy Vee in the Midwest, Wegmans in the east, and Winco in the west

Strengths Weaknesses, Opportunities, and Threat Analysis

Strengths

__________ can rely on the following important strengths

1. superior quality: __________boasts the highest levels of added vitamins of enhanced water

2.

3.

Weaknesses

1.

2.

Opportunities

1.

2.

3.

Threats

1.

2.

3.

Objectives and Issues

______________ has set aggressive but achievable objectives for _____________ for the first and second years of market entry.

First-Year Objectives

Second-Year objectives

Issues

In launching this new brand, the main issue is the ability to establish brand awareness

Marketing Strategy

________________ will involve developing a more for the same positioning based on extra benefits for price.

Positioning

__________________will be positioned on an Expect more value proposition.

Product strategy

Pricing Strategy

Distribution Strategy

Promotion Strategy

Marketing Research

To remain consistent with the online promotional approach, as well as using research methods that will effectively target reach target customers, ______________ will monitor online discussions via services such as Radian6.

Action Programs

_____________ will be introduced in February. The following are summaries of action programs that will be used during the first six months of the year to achieve the stated objectives.

January:

February:

March:

April:

May:

June:

Budgets

_______________ has set a first-year retail sales goal of $____________ with a projected average retail price of $________ per unit for a total of ______________units sold. With an average wholesale price of _____cents per unit, this provides revenues of just over $ __________

Controls

__________________is planning tight controls measures to closely monitor product quality, brand awareness, brand image and customer satisfaction.