Question: Please discuss a marketer's argument that any organization ( regardless of its size or industry ) should embrace the market orientation - or modern marketing

Please discuss a marketer's argument that any organization

(

regardless of its size or industry

)

should embrace the market orientation

-

or modern marketing concept. It will help you to trace marketing historically to arrive at this point. Make sure you provide a complete analysis of the requirements and expected outcomes of implementing the marketing concept. Kotler's article provides valid information. Required.

15

pts

.

Please discuss a marketer's argument that any organization (regardless of its

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