Question: Please do a Boston Consulting Group Matrix analysis for Hello Kitty Companys various business units in the space provided below and provide recommendations for the

  1. Please do a Boston Consulting Group Matrix analysis for Hello Kitty Companys various business units in the space provided below and provide recommendations for the Hello Kitty Company. (25 pts)

  • Hello Kitty Cafes have low market share and the market growth rate for cafes have decreased very much because of Covid-19.

  • Hello Kitty kitchen appliances have low market share but the market growth rate is relatively high, because people have started buying kitchen appliances again during Covid-19.

  • Hello Kitty clothing lines have high market share but the market growth rate is low.

  • Hello Kitty toys have high market share and high market growth rate.

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