Question: Please do the following exercise For . Choose a brand to be targeted toward each of the social classes (upper, middle, lower) and answer the
Please do the following exercise For . Choose a brand to be targeted toward each of the social classes (upper, middle, lower) and answer the question below a) Consider using local brands, including both products and services. b) Consider using brands that are not the leaders in their categories (i.e., not Coca-Cola or McDonald's). a) What are the basic characteristics of the (upper, middle, lower) class? b) How might the product you have chosen be targeted toward each of the social classes? c) How would each of the social classes' consumption of this product be different from that of other social classes? Describe the the following: a) What is the role of social class in society and in the consumer experience? b) Why is it important for the organization to consider the role of social class with respect to its offering? Write your conclusion. What did yaur learn
Step by Step Solution
There are 3 Steps involved in it
Get step-by-step solutions from verified subject matter experts
