Please do this work as Wall's company

3. The issue of product line length is influenced by company objectives. (Product line decisions) 3.1 Product Line Stretching (Upward product line stretching: give examples of the product items in the assigned brand) Explain why (Downward product line stretching: give examples of the product items in the assigned brand) Explain Why (Combination/both/Two Way product line stretching: give examples of the product items in the assigned brand) Explain Why 3.2 Product Line filling Add some product items in your existing product line Discuss what your assigned brand done-give examples and explain why Can you add something more? Their product line filling strategies are suitable? Why? 3.3 Product Line featuring Featuring - you do something about your product features-to improve something about our products; the features, functions, design, quality, brand quality, brand image, brand satisfaction, brand commitment, brand loyalty, packaging design, the convenience of the packaging to consume, labelling that provide enough information Explain 1)product attributes; quality, features, design 2)branding decisions and 3)packaging and labelling decisions. For your assigned company 3-4 Product line pruning Delete some non-profitable product items Give examples of product items that your assigned brand did product line pruning and discuss that did they do the right decision. If you were their product planning manager what would you do the same thing or something else? 4. Pricing strategy shall be established for your new product to maximize profit and revenue? Cost-based pricing, competitor based pricing, demand based pricing? Choose one, if you choose demand based pricing, which demand based pricing you choose you can also choose more than one) and discuss why the other two pricing strategies are not suitable? Apple products with their high innovation and high-technology product, so launch our new product with demand based pricing: skimming pricing, after we have next model we shall put the price lower Note: May be different product line can be set with different pricing strategies