PLEASE DONT ANSWER IF YOU ARE GOING TO COPY PASTE FROM OTHERS, NEED AT LEAST 2000 WORDS FOR EACH ONE. OR ELSE LEAVE IT FOR THOSE WHO CAN AND PLEASE DONT WASTE MY QUESTION

Objectives

• Identify the interconnection of mission, core values and ethical practices in the case
• Analyze the actions taken by Starbucks and the effectiveness of these actions.
• Demonstrate an understanding of a pro-active approach in addressing ethical issues.
• Synthesize the facts and issues in the case and analyze the course of action taken by Starbucks.

Brief Description

CEO, Kevin Johnson, was presented with a challenge when two African-American men were arrested in a Starbucks while waiting for an associate. The arrests led to negative backlash for Starbucks. Johnson personally addressed the issue and took several steps to change the culture and policies of the company. This case presents several key issues, including the link between ethical practices, mission and core-values, unconscious bias in the workplace, and how a CEOs actions impact the employees.